Posts in Content Marketing
Brand Awareness through Twitter Hashtag Hours

Taking part in Twitter hashtag hours is a way to get in front of your targeted audience.

We had a recent brand awareness collaboration with The Mindful Marketers and due to our strategy which was formulated with our client's need at the forefront we had both hashtags trending in Ireland.

Please do get in touch if you want to get your brand in front of the right people. We have a proven track record! More information on how to get involved here.

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The Subtle Art of Storytelling .. Crafting Your Story

Welcome to part 5 of the series The Subtle Art of Storytelling

In this episode we talk about crafting your story.   This can be your business story, your personal story or indeed if you are writing a book it’s the same technique you can use to craft that story. 

As in any good story there is a common thread, we start out with a problem or maybe we know that we want to change something in our life.    Its good to not have too tight of a grasp on the end result because we can strangle our stories if we do.   We want to have a vision but also be able to pivot and change as the stories in our life change.

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How Much is Too Much? Email Marketing

Recently, actually the 29th of September to be exact, I spotted a cardigan in an email I received from a company. I hadn’t ever purchased from them before but I have purchased clothes on line this year.

It really caught my eye It was called “comfy cardigan” and just conjured up a feeling of comfort as the colder mornings have arrived and shorter days are looming. It was a perfect hook to get me interested! I clicked into the website, liked what I saw but I didn’t do anything about it and, I really don’t know why!

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The Subtle Art of Storytelling Part 1 How to Share Your Business Story So It's Heard

It is very hard to share your business story when you don’t know what that story is. AND yes, it is a story.

We all have a story around why we do what we do and it doesn’t really matter what your story is, it is YOUR story!

Becoming clear on your own voice, the voice behind the story is a first crucial step.

I have created a mini series to help you! Here is the first video and details of what I talk about in it.

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How To Take Part in a Twitter Chat

Twitter Chats are a great way to network on line.

There are many focused twitter chats which deal with a particular area like start ups, those in the wedding industry or those wishing to share knowledge about social media.

When you go onto a hashtag hour make sure you use the hashtag for that particular hour e.g. mine is #irishhealthhour. Often times the hour will have a guest on or someone promoting something so ensure you use all hashtags being used on the night.

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Does size matter for your social media and blog posts?

The practice of less is better in your content can work like a dream.

There is no need for extra words, if extra words in your blog or your post serves no purpose.

If you were trying to get a point out in your blog about your product then make sure that this is being heard.  If you fill your blog  or posts with "fluff" just to reach a particular word count then the real message can become hidden or the reader may go off in a tangent.  

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