Posts in content marketing
Part 7 Finding Your Ideal Clients and Writing Content that Suits Them

Now that you know what your client’s pain points are and who your ideal clients are its time to find where they are and develop content that is right for them.  

If you are in business for a while and feel you know your client’s pain points doing an audit from time to time is a good thing.  It keeps you focused and on top of your game.    We as people evolve as well as our business and it is essential to pivot and change along with our business.

So for now we are going back to looking at the pain points we discovered last week and finding where the people are that need what it is you have.  

If you are already in business and are already working with clients or customers then you will be dividing these people into different groups.

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Part 6 Who are your Ideal Clients or Customers?

In this episode we look at identifying who will want to purchase your product or service from you.

Going back to your identifiers from the previous exercise is a start.  

So here are the questions we are going to ask for this week;

What problem does your product or service help people with?  OR another way to put it What solution does it offer? 

Why is this?  

Who needs it?

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