Which Social Media Platform Should I Be On?

I get asked this question a lot by people who may be on social media and not getting the results they want.  

Of course sometimes we are so familiar with the groups we are in and the people we are surrounded by that we might not have the courage to move elsewhere. 

It is a two step process. 

Firstly we need to find our ideal clients and secondly we may need to find the courage to step out of our comfort zone and network with other people.