How to Create Content that Stands Out

Creating content takes time.  From deciding on what to focus on, to checking analytics to see where our content is performing better and then editing and creating graphics.    

One of the biggest things of course to get right is producing content that stands out from the crowd.   If you create posts that get little or no traction how do you change that?

The first thing is to know why you are creating this particular piece of content and who are you directing it to? 


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How to Inject Passion into your Content

Oh for goodness sake you might say I haven't time for passion in my business, I do the accounting, the sales, the marketing, the social and now you want me to add passion!!!

Injecting Passion into your content doesn't have to be that hard, sure enough we may be exhausted with the day to day running of the business but passion is what people resonate with.  Passion is what will bring people to you.  


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What is your Digital Footprint?

Each piece of content you put out there on social media and in any form such as blogs or videos leaves a digital footprint. 

Your content is very much aligned to your brand story so when you are writing content ensure that it is saying what you want it to say! 

If you say you are passionate about helping people with mindful living but create content that contradicts this people, may be confused as to what exactly your brand represents.  Your content is not in alignment with what your brand represents.  

Each piece of content you write is your brand speaking.

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Which Social Media Platform Should I Be On?

I get asked this question a lot by people who may be on social media and not getting the results they want.  

Of course sometimes we are so familiar with the groups we are in and the people we are surrounded by that we might not have the courage to move elsewhere. 

You can find out more about how I help people find their voice and find their ideal clients and customers here.

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